Matchbox Studio
Items Needing Client Action
Sent to your team on May 28 ("Article ready for your review"). Once reviewed, Matchbox to publish the article and confirm it's live.
Awaiting Review
MB-009 Texas State Fair Case Study (LinkedIn Promotion) — Case Study Page & Ad Creative
The LinkedIn promotion is built and the ad copy is drafted, but it remains blocked on two items from Matchbox: (1) the updated State Fair case study page going live on the site, and (2) delivery of the ad creative designs. Morgan most recently indicated (week of May 22, referencing a May 8 note) the case study was hoped to be ready "by end of week." Confirming these would let us finalize the campaign and send it for approval.
Info Needed
Newfangled In Progress
Paid Media: June consolidation plan to right-size the active campaign mix to the $1,600/month budget
Recently Completed
MB-016 Brand Search RSA: client headline approval received ("Brand Marketing for Events," "Branding for Corporate Events," "Branding for Events & Places")
MB-015: Content finalized & sent to client
MB-015: Copy & strategy review
MB-015: Initial development (first draft)
New Leads
3
Contact-form driven
Conversions
4
All via Contact form
MQLs
0
None this period
SQLs
0
None this period
Scoring criteria:
Hot — senior marketing/brand decision-maker + entertainment/venue/event/CPG-fit company + real engagement (content download or 3+ page views).
Warm — target-profile company plus either a senior title or 3+ page views.
Cold — baseline activity, off-target company, or insufficient signal. Job Seeker / Spam applied only when the submission makes it obvious.
All New Leads
Title not captured
Direct
14 page views
1 conversion
Converted On
Contact form (May 22–28)
Assessment
- Most engaged of this week's leads — 14 page views suggests genuine interest in the site.
- Company ("metamatn interactive") and a personal Gmail address don't clearly map to Matchbox's entertainment-brand target profile.
- No title captured, so seniority and decision authority can't be confirmed from the data.
- "Interactive" naming could indicate a peer studio/agency rather than a prospective client — worth a quick look before outreach.
Title not captured
Google
4 page views
1 conversion
Assessment
- Listed company is "Freelance Motion Designer" with a personal Gmail address — the profile reads as a creative practitioner, likely exploring work or collaboration rather than buying branding services.
- Worth a glance at the form message to confirm, but on the available signals this is not a prospective client. Recommend de-prioritizing for sales follow-up.
Title not captured
Google
5 page views
1 conversion
Converted On
Contact form (May 22–28)
Assessment
- Business email on a company domain (lonestarprintgroup.com), arrived via Google — a cleaner signal than the two Gmail submissions.
- A print/production company is more likely a vendor or service provider than a target entertainment-brand buyer.
- 5 page views shows moderate engagement; no title captured to gauge seniority.
- Quick qualification recommended — if it's an inbound services pitch rather than a branding need, de-prioritize.
Conversions by Source
All four conversions this week came through the site's Contact form. With the gated-content and drip/nurture assets still in development, the Contact form remains the only active conversion path — reinforcing the value of bringing those assets online to capture earlier-funnel interest.
Paid Media — LinkedIn & Google
Spend
$102.81
-14.4% vs $120.06
Clicks
99
-14.7% vs 116
CTR
2.13%
+0.20pp vs 1.93%
CPC
$1.04
≈ flat vs $1.03
Conversions
0
vs 0 prior week
CPA
—
no conversions
Monthly Budget Pacing
May month-to-date spend is approximately $1,628 against the $1,600/month budget — effectively at the cap (LinkedIn ~$1,570, Google ~$58, Meta $0). Per the team's direction to hold the budget at $1,600/month, four of the five LinkedIn campaigns were paused mid-May to preserve runway and keep the best-performing campaign live through month-end. A consolidation plan for June is in development and will be shared so the active mix can be right-sized to the $1,600 cap.
| Campaign | Spend | Clicks | CTR | CPC | Status |
|---|---|---|---|---|---|
| Generalists vs. Specialists — Sponsored Article (LinkedIn) | $65.13 | 82 | 1.79% | $0.79 | Paused |
| Branded Search (Google) | $37.68 | 17 | 34.0% | $2.22 | Active |
The LinkedIn "Generalists vs. Specialists" sponsored article remained the most efficient driver of traffic this week ($0.79 CPC, 1.79% CTR) before being paused at month-end as part of the budget consolidation. The Google Branded Search campaign continues to run on a $5/day cap, capturing high-intent brand queries at a high CTR (34%) as expected for a defensive branded campaign. No conversions were recorded from paid this week; all of the legacy "zz" and "TP-" Google campaigns remain paused with zero spend.
Email
No email campaigns were sent this period, and no recent sends were returned for cadence context. The drip/nurture program — flagged as a priority to reactivate after the loss of the prior MailChimp sequence — remains in development. Bringing it online is the key next step to begin automated follow-up with new leads.
Campaign Calendar — May 2026 – Jul 2026
Client action items and externally-visible milestones across the current month and the next two. Items in future months are projected based on current planning and may shift.
Article / Content
Paid Media
Case Study
Client Actions
May 2026
S
M
T
W
T
F
S
26
27
28
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
MB-011 In
14
15
MB-016 Live
16
17
18
19
20
21
22
23
24
25
26
27
28
MB-016 Appr
MB-015 Sent
29
MB-015 Rev
30
31
June 2026
S
M
T
W
T
F
S
1
2
MB-011 Dev
3
4
MB-011 Rev
5
MB-011 Snd
6
7
8
9
MB-011 App
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
July 2026
S
M
T
W
T
F
S
29
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
May 13
MB-011 Brand Refresh checklist content received from client
Brand Refresh
May 15
MB-016 Brand Search RSA campaign activated
Paid Media
May 28
MB-016 client headline approval received
Paid Media
May 28
MB-015 article sent to client for review
Article
May 29
MB-015 article — client review & publication
Article
Client
Jun 2
MB-011 Brand Refresh — Initial Development begins
Article
Jun 4
MB-011 Brand Refresh — Copy & Strategy Review
Article
Jun 5
MB-011 Brand Refresh — Content Finalized & Sent to Client
Article
Jun 9
MB-011 Brand Refresh — Copy Approval & Asset Design
Article
Client
TBD
MB-009 State Fair case study page & ad creative — pending from Matchbox
Case Study
Client
Campaign Progress
MB-015 "Get Out More Often" Article5/6 · 83%
MB-016 Brand Search RSAComplete · 100%
MB-011 Brand Refresh Checklist1/8 · 13%
MB-009 State Fair Case Study PromotionBlocked · pending client